Floro Technologies Pvt Ltd started by two young Motherpreneur, Madhu Mallik & Sudha Singh from Patna has become a pioneer in the floral industry in a very short span of time. Floro has embarked on a remarkable journey towards sustainability by introducing a unique initiative “#MissionNirmaalya”. With their “Flowers for Puja” subscription service, they are not just delivering Fresh Flowers everyday but also fostering eco-conscious practices by collecting floral waste from their subscribers.
In many cultures, flowers play a significant role in religious ceremonies, particularly in pujas. However, the aftermath of these vibrant rituals often results in a considerable amount of floral waste. Recognizing the environmental impact, Floro has taken a bold step to address this issue.
The Floro Difference:
Floro’s initiative goes beyond the conventional flower delivery service. Subscribers of “Flowers for Puja” are not only greeted with fresh and exquisite blooms but are also provided with a sustainable solution for the disposal of floral waste. This initiative aligns with Floro’s commitment to environmental responsibility.
How it Works:
1. Subscription with Purpose:
Floro’s subscribers opt for the “Flowers for Puja” service from their website www.floro.in, receiving regular deliveries of fresh flowers for their religious ceremonies.
2. Waste Collection System:
Along with the flower deliveries, Floro provides eco-friendly garbage bags to collect the used flowers after the puja. These bags are biodegradable and ensure a seamless and responsible waste collection process.
3. Scheduled Pickups:
Floro organizes scheduled pickups to collect the floral waste directly from their subscribers. This not only reduces the burden on households but also ensures a systematic approach to waste management.
Environmental Impact:
Floro’s initiative is making a significant positive impact on the environment:
– Reduced Landfill Waste:
By collecting floral waste, Floro prevents tons of organic material from ending up in landfills, contributing to a reduction in overall waste.
– Composting Opportunities:
Some of the collected flowers are repurposed through composting, transforming them into nutrient-rich soil that can be used for gardening or other eco-friendly initiatives.
– Making Organic Products:
Dry Petals of Flowers are utilised for making organic products like Dhoop, Agarbatti & Gulaal.
– Educating and Inspiring:
Floro’s initiative is not just about waste collection; it’s also about raising awareness and inspiring subscribers to adopt more sustainable practices in their daily lives.
Community Engagement:
Floro’s initiative has created a sense of community among its subscribers. Through social media campaigns and community events, Floro encourages its customers to share their experiences and ideas for further improving the sustainability aspect of their initiative.
In conclusion, Floro’s commitment to sustainability through the collection of floral waste is a shining example of how businesses can integrate environmental responsibility into their services. By transforming a traditional industry, Floro is not only providing a delightful experience for its customers but also contributing to a greener, more sustainable future.
